Quality management system in trade: Internationalization of marketing relations with consumers
The aim of marketing management is to satisfy the needs and desires of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requirements of consumers for the quality of a product. It means that a product should possess physica...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Agronomy, Cacak
2014-01-01
|
| Series: | Acta Agriculturae Serbica |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-9542/2014/0354-95421437015J.pdf |