A VISUAL AND VERBAL ANALYSIS OF CHILDREN REPRESENTATION IN TELEVISION ADVERTISEMENT

The study investigates the representation of children in television advertisement of 3 Indie+ cellular phone operator. The study is descriptive qualitative and has employed Kress & Leuween’s Reading Images (2006) to analyze the visual data, and Halliday’ Transitivity System (1994, 2004) which is...

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Bibliographic Details
Main Authors: Budi Hermawan, Elka Zenereshynta Nuvra Ardhernas
Format: Article
Language:English
Published: University of Kuningan and Association of Indonesian Scholars of English Education (AISEE) 2014-12-01
Series:English Review: Journal of English Education
Subjects:
Online Access:https://journal.uniku.ac.id/index.php/ERJEE/article/view/115/77