RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE

RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE

Show other versions (1)

Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency...

Full description

Bibliographic Details
Main Author: Gabriela ARIONESEI
Format: Article
Language:English
Published: Universitatii Suceava 2012-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
marketing
marketing mix
promotion
public relations
tourism destination
Online Access:http://revistadeturism.ro/rdt/article/view/46

Internet

http://revistadeturism.ro/rdt/article/view/46

Similar Items