DESIGNING ADVERGAMES FOR AWARENESS CAMPAIGNS: AN ENGAGING TOOL
Awareness campaigns lack the interactivity and engagement factors, especially when the target audience are children. Gaming provides an engagement tool that may help change attitudes, behaviors and ideas of the audience. “Advergames” could be used to integrate information and awareness messages in a...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2021-05-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_136400.html |