Factors affecting the selection of domestic hotels with 3/4 star ratings: The case of Da Nang City, Vietnam

This study aimed to measure the influence of various factors on the intention of guests in choosing 3-4 star hotels as domestic tourists coming to Da Nang. Survey data from 405 domestic tourists who stayed at 25 typical 3-4 star hotels in Da Nang city were analysed. The proposed research model wa...

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Bibliographic Details
Main Author: Le Anh Tuan
Format: Article
Language:English
Published: AfricaJournals 2019-10-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_87_8_5__2019_vietnam.pdf