Factors affecting the selection of domestic hotels with 3/4 star ratings: The case of Da Nang City, Vietnam

• Main Author: Le Anh Tuan
• Format: Article
• Language: English
• Published: AfricaJournals 2019-10-01
• Series: African Journal of Hospitality, Tourism and Leisure
• Subjects: Hotel selection; domestic tourists; 3-4 star hotels; Da Nang
• Online Access: https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_87_8_5__2019_vietnam.pdf

This study aimed to measure the influence of various factors on the intention of guests in choosing 3-4 star hotels as domestic tourists coming to Da Nang. Survey data from 405 domestic tourists who stayed at 25 typical 3-4 star hotels in Da Nang city were analysed. The proposed research model was based on the results of qualitative research methods (through previous studies and expert interview methods). The reliability and value of the scale were tested by Cronbach’s Alpha coefficient, exploratory factor analysis (EFA) and regression analysis. The results show that all factors considered have more or less influenced the decision of local visitors to choose a 3-4 star hotel when coming to Da Nang. Three key factors are location, service personnel quality service and safety and security which have the largest impact, while the remaining factors have a negligible impact on guest intentions to make a reservation. From the results of the study, a number of implications are provided to help 3-4 star hotel managers in Da Nang improve the attraction of their properties for especially domestic tourists.