Pemilihan Strategi Pemasaran Dengan Metode SWOT Dan TOPSIS

Marketing is an important activity of the company. The main purpose of company marketing is to increase profit. CV X is a trading company. The company’s problem is the stable product sales. Companies must determine the right marketing strategy. This study uses SWOT analysis to identify factors and f...

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Bibliographic Details
Main Authors: Moh Zainal Abiddin, Ilyas Mas’udin, Dana Marsetiya Utama
Format: Article
Language:English
Published: Jurusan Teknik Industri, Fakultas Teknik Universitas Muhammadiyah Malang 2017-08-01
Series:Jurnal Teknik Industri
Subjects:
Online Access:http://ejournal.umm.ac.id/index.php/industri/article/view/4613