Enjeux communicationnels du Web 2.0 pour les Relations Publiques/Professional and organisational issues of Web 2.0 Public Relations

Enjeux communicationnels du Web 2.0 pour les Relations Publiques/Professional and organisational issues of Web 2.0 Public Relations

The Web 2.0, which includes Facebook, Twitter, Youtube and other social medias, is considered as to be one of the strongest communication tools of the early 21st century. TheWeb evolutionhas changed deeply the way Public relations agents operate. In 2009, Charest and Bédard have shown that the Web 2...

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Bibliographic Details
Main Author: Francine Charest
Format: Article
Language:English
Published: IIPR 2012-12-01
Series:Revista Internacional de Relaciones Públicas
Subjects:
Communication
Business model
Practices
Public Relations
Social media
Web 2.0.
Médias sociaux
Modèles d’affaires
Pratiques
Relations Publiques
Web 2.0
Online Access:http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/112/98

Internet

http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/112/98

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