Aplikace teorie užití a uspokojení, sociální média a značky na sociálních sítích
Firms and their brands increasingly interact with their audience also on social media. Brand fan pages on social networks or online brand communities have become very popular online services. By creating brand communities in social media, such as Facebook brand pages, firms deliver unique and intere...
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| Format: | Article |
| Language: | ces |
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Vydavatelství ZČU v Plzni
2019-12-01
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| Series: | Trendy v podnikání |
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| Online Access: | https://drive.google.com/file/d/1ahDmJtyUmsf_yf_mbTQiHxWUZiDf58-Q/view |