UTILISATION OF BENCHMARKING TECHNIQUES FOR FUNDAMENTING DEVELOPMENT STRATEGIES IN THE MANUFACTURING INDUSTRY IN ROMANIA

Benchmarking is a method used to measure the products, services and processes in comparison to an entity recognized as a leader in terms of performance of its operations. Used in the years 1970-1980 in the strategic management of the company currently has proven to be increasingly useful in many are...

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Bibliographic Details
Main Authors: Geambasu Cristina Venera, Vasilescu Felician, Tartavulea Ramona Iulia, Rujan Ovidiu
Format: Article
Language:deu
Published: University of Oradea 2011-07-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://anale.steconomiceuoradea.ro/volume/2011/special/011.pdf