The impact of corporate social responsibility and brand equity on financial performance: The case of banking employees
The purpose of this paper is to test the impacts of corporate social responsibility (CSR) and brand equity on financial performance in the context of banking employees based on stakeholder theory. Surveys were administered on 344 employees of 29 jointed stock commercial banks in Mekong Delta. The co...
Main Authors: | , |
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Format: | Article |
Language: | Vietnamese |
Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-06-01
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Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
Subjects: | |
Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/487 |