The impact of corporate social responsibility and brand equity on financial performance: The case of banking employees

The impact of corporate social responsibility and brand equity on financial performance: The case of banking employees

The purpose of this paper is to test the impacts of corporate social responsibility (CSR) and brand equity on financial performance in the context of banking employees based on stakeholder theory. Surveys were administered on 344 employees of 29 jointed stock commercial banks in Mekong Delta. The co...

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Bibliographic Details
Main Authors: Lê Phước Hương, Lưu Tiến Thuận
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-06-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Subjects:
giá trị thương hiệu hiệu quả tài chính
ngân hàng
trách nhiệm xã hội
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/487

Internet

https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/487

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