Social network analysis in the pharmaceutical industry: a study of pharmacies and drugstores

The purpose of this study is, by data integration mapping among pharmacies and drugstores, identify the effects of Information Technologies on social networks building and check if the social ties promote an environment of collaboration, even among firms that compete in the industry. Interviews and...

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Bibliographic Details
Main Authors: Moacyr Cortelette Junior, Teresa Cristina Janes Carneiro
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2012-11-01
Series:Revista Produção Online
Subjects:
Online Access:http://producaoonline.org.br/rpo/article/view/1006