Adapting Seasonal Sheep Production to Year-Round Fresh Meat and Halal Market in Norway
Norway is the largest sheep meat producer among Nordic countries with more than 1.3 million lambs and sheep slaughtered in 2017. The sheep industry is limited by the need for in-house feeding during the winter months. In summer, Norwegian sheep are mainly kept on rangeland pastures, with sufficient...
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doaj-2d9d89ef586f4a3ca9140e2f0631a5d32020-11-24T21:40:41ZengMDPI AGSustainability2071-10502019-03-01116155410.3390/su11061554su11061554Adapting Seasonal Sheep Production to Year-Round Fresh Meat and Halal Market in NorwayMuhammad Azher Bhatti0Thomas Williams1David Laurence Hopkins2Leif Jarle Asheim3Geir Steinheim4Michael Campbell5Lars Olav Eik6Peter Charles Wynn7Tormod Ådnøy8Department of Animal and Aquacultural Sciences (IHA), Faculty of Biosciences, Norwegian University of Life Sciences (NMBU), P.O. Box 5003, 1432 Ås, NorwayGraham Centre for Agricultural Innovation, Charles Sturt University, Wagga Wagga, NSW 2650, AustraliaGraham Centre for Agricultural Innovation, Charles Sturt University, Wagga Wagga, NSW 2650, AustraliaNorwegian Institute of Bio-economy Research (NIBIO), P.O. Box 1430, Ås, NorwayDepartment of Animal and Aquacultural Sciences (IHA), Faculty of Biosciences, Norwegian University of Life Sciences (NMBU), P.O. Box 5003, 1432 Ås, NorwayGraham Centre for Agricultural Innovation, Charles Sturt University, Wagga Wagga, NSW 2650, AustraliaDepartment of International Environment and Development Studies (Noragric), Norwegian University of Life Sciences, P.O. Box 5003, 1433 Ås, NorwayGraham Centre for Agricultural Innovation, Charles Sturt University, Wagga Wagga, NSW 2650, AustraliaDepartment of Animal and Aquacultural Sciences (IHA), Faculty of Biosciences, Norwegian University of Life Sciences (NMBU), P.O. Box 5003, 1432 Ås, NorwayNorway is the largest sheep meat producer among Nordic countries with more than 1.3 million lambs and sheep slaughtered in 2017. The sheep industry is limited by the need for in-house feeding during the winter months. In summer, Norwegian sheep are mainly kept on rangeland pastures, with sufficient feed for almost double the current sheep population. Lambs are slaughtered over a three- to four-month period from September to December with a peak in September–October, providing a surplus of lamb, much of which is subsequently frozen, followed by eight months during which fresh produce is in limited supply. Norwegian consumers eat an average of 5.4 kg of sheep meat per person per year, much of which is purchased as a frozen product. The Muslim (4.2% of the population) preference for year-round halal meat, with an increased demand on the eve of the Muslim meat festival (Eid al-Adha), has the potential to boost demand, particularly in Oslo. This paper provides an overview of the Norwegian sheep farming system, the current market value chains, and the potential to meet the demand for halal meat in Norway (specifically during the Muslim meat festival—Eid al-Adha) to the advantage of both consumers and sheep farmers.http://www.mdpi.com/2071-1050/11/6/1554halalmeat consumermeat marketsheep farmingsustainable meat production |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Muhammad Azher Bhatti Thomas Williams David Laurence Hopkins Leif Jarle Asheim Geir Steinheim Michael Campbell Lars Olav Eik Peter Charles Wynn Tormod Ådnøy |
spellingShingle |
Muhammad Azher Bhatti Thomas Williams David Laurence Hopkins Leif Jarle Asheim Geir Steinheim Michael Campbell Lars Olav Eik Peter Charles Wynn Tormod Ådnøy Adapting Seasonal Sheep Production to Year-Round Fresh Meat and Halal Market in Norway Sustainability halal meat consumer meat market sheep farming sustainable meat production |
author_facet |
Muhammad Azher Bhatti Thomas Williams David Laurence Hopkins Leif Jarle Asheim Geir Steinheim Michael Campbell Lars Olav Eik Peter Charles Wynn Tormod Ådnøy |
author_sort |
Muhammad Azher Bhatti |
title |
Adapting Seasonal Sheep Production to Year-Round Fresh Meat and Halal Market in Norway |
title_short |
Adapting Seasonal Sheep Production to Year-Round Fresh Meat and Halal Market in Norway |
title_full |
Adapting Seasonal Sheep Production to Year-Round Fresh Meat and Halal Market in Norway |
title_fullStr |
Adapting Seasonal Sheep Production to Year-Round Fresh Meat and Halal Market in Norway |
title_full_unstemmed |
Adapting Seasonal Sheep Production to Year-Round Fresh Meat and Halal Market in Norway |
title_sort |
adapting seasonal sheep production to year-round fresh meat and halal market in norway |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2019-03-01 |
description |
Norway is the largest sheep meat producer among Nordic countries with more than 1.3 million lambs and sheep slaughtered in 2017. The sheep industry is limited by the need for in-house feeding during the winter months. In summer, Norwegian sheep are mainly kept on rangeland pastures, with sufficient feed for almost double the current sheep population. Lambs are slaughtered over a three- to four-month period from September to December with a peak in September–October, providing a surplus of lamb, much of which is subsequently frozen, followed by eight months during which fresh produce is in limited supply. Norwegian consumers eat an average of 5.4 kg of sheep meat per person per year, much of which is purchased as a frozen product. The Muslim (4.2% of the population) preference for year-round halal meat, with an increased demand on the eve of the Muslim meat festival (Eid al-Adha), has the potential to boost demand, particularly in Oslo. This paper provides an overview of the Norwegian sheep farming system, the current market value chains, and the potential to meet the demand for halal meat in Norway (specifically during the Muslim meat festival—Eid al-Adha) to the advantage of both consumers and sheep farmers. |
topic |
halal meat consumer meat market sheep farming sustainable meat production |
url |
http://www.mdpi.com/2071-1050/11/6/1554 |
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