Organizational communication and innovation in micro and small companies: a study on the application of the “Innovation Radar”

This paper is a study on corporate communication and the ability to innovate in small businesses. The guiding question seeks to respond whether organizational communication is able to make progress and / or support innovation in micro and small companies, and the main objective is to analyze the rel...

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Bibliographic Details
Main Authors: Aline Mariano Macedo, Maria Eugênia Porém, Roseane Andrelo
Format: Article
Language:English
Published: Centro de Estudos de Comunicação e Sociedade (CECS) 2014-12-01
Series:Comunicação e Sociedade
Subjects:
Online Access:https://revistacomsoc.pt/article/view/1151