Willingness to Try Innovative Food Products: a Comparison between British and Brazilian Consumers

Willingness to Try Innovative Food Products: a Comparison between British and Brazilian Consumers

In this study we investigate the consumer’s willingness to try innovative food products in the context of the metropolitan area of Porto Alegre in Brazil and Cirencester in England, UK. Innovation in the food industry is an important source of differentiation and a value-adding opportunity for manag...

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Bibliographic Details
Main Authors: Marcia Dutra de Barcellos, Luís Kluwe Aguiar, Gabriela Cardozo Ferreira, Luciana Marques Vieira
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2009-01-01
Series:BAR: Brazilian Administration Review
Subjects:
consumer innovativeness
food products
food neophobia
Brazil
UK.
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_813.pdf

Internet

http://www.anpad.org.br/periodicos/arq_pdf/a_813.pdf

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