SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL
This study improved the antecedents of loyalty such as price sensitivity, shopping values (utilitarian values and hedonic values) and satisfaction in Pasar Dukuh Menanggal Surabaya. It consists of 145 respondents and the result tested by SEM. The result showed that price sensitivity has insignifican...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Petra Christian University
2013-01-01
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Series: | Jurnal Manajemen dan Wirausaha |
Subjects: | |
Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18660 |