SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL

SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL

This study improved the antecedents of loyalty such as price sensitivity, shopping values (utilitarian values and hedonic values) and satisfaction in Pasar Dukuh Menanggal Surabaya. It consists of 145 respondents and the result tested by SEM. The result showed that price sensitivity has insignifican...

Full description

Bibliographic Details
Main Authors: Anastasia Audrey Oenaryo, Liza Agustina Maureen Nelloh
Format: Article
Language:English
Published: Petra Christian University 2013-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Price sensitivity
hedonic value
utilitarian value
satisfaction
loyalty.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18660
Description
Summary:This study improved the antecedents of loyalty such as price sensitivity, shopping values (utilitarian values and hedonic values) and satisfaction in Pasar Dukuh Menanggal Surabaya. It consists of 145 respondents and the result tested by SEM. The result showed that price sensitivity has insignificant toward hedonic value. Shopping values are positively influencing satisfaction but utilitarian value plays a big role on this path. Moreover, the management should improve the necessity of customers to achieve shopping values, satisfaction and loyalty.
ISSN:1411-1438

Similar Items