SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL

SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL

This study improved the antecedents of loyalty such as price sensitivity, shopping values (utilitarian values and hedonic values) and satisfaction in Pasar Dukuh Menanggal Surabaya. It consists of 145 respondents and the result tested by SEM. The result showed that price sensitivity has insignifican...

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Bibliographic Details
Main Authors: Anastasia Audrey Oenaryo, Liza Agustina Maureen Nelloh
Format: Article
Language:English
Published: Petra Christian University 2013-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Price sensitivity
hedonic value
utilitarian value
satisfaction
loyalty.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18660
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spelling doaj-2db585aa84834e79b3887acc79e7b29e2020-11-24T22:10:43ZengPetra Christian UniversityJurnal Manajemen dan Wirausaha1411-14382013-01-01151110SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGALAnastasia Audrey OenaryoLiza Agustina Maureen NellohThis study improved the antecedents of loyalty such as price sensitivity, shopping values (utilitarian values and hedonic values) and satisfaction in Pasar Dukuh Menanggal Surabaya. It consists of 145 respondents and the result tested by SEM. The result showed that price sensitivity has insignificant toward hedonic value. Shopping values are positively influencing satisfaction but utilitarian value plays a big role on this path. Moreover, the management should improve the necessity of customers to achieve shopping values, satisfaction and loyalty. http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18660Price sensitivityhedonic valueutilitarian valuesatisfactionloyalty.
collection DOAJ
language English
format Article
sources DOAJ
author Anastasia Audrey Oenaryo
Liza Agustina Maureen Nelloh
spellingShingle Anastasia Audrey Oenaryo
Liza Agustina Maureen Nelloh
SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL
Jurnal Manajemen dan Wirausaha
Price sensitivity
hedonic value
utilitarian value
satisfaction
loyalty.
author_facet Anastasia Audrey Oenaryo
Liza Agustina Maureen Nelloh
author_sort Anastasia Audrey Oenaryo
title SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL
title_short SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL
title_full SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL
title_fullStr SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL
title_full_unstemmed SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL
title_sort shoppers’ loyalty in pasar dukuh menanggal
publisher Petra Christian University
series Jurnal Manajemen dan Wirausaha
issn 1411-1438
publishDate 2013-01-01
description This study improved the antecedents of loyalty such as price sensitivity, shopping values (utilitarian values and hedonic values) and satisfaction in Pasar Dukuh Menanggal Surabaya. It consists of 145 respondents and the result tested by SEM. The result showed that price sensitivity has insignificant toward hedonic value. Shopping values are positively influencing satisfaction but utilitarian value plays a big role on this path. Moreover, the management should improve the necessity of customers to achieve shopping values, satisfaction and loyalty.
topic Price sensitivity
hedonic value
utilitarian value
satisfaction
loyalty.
url http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18660
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AT lizaagustinamaureennelloh shoppersloyaltyinpasardukuhmenanggal
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