SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL

This study improved the antecedents of loyalty such as price sensitivity, shopping values (utilitarian values and hedonic values) and satisfaction in Pasar Dukuh Menanggal Surabaya. It consists of 145 respondents and the result tested by SEM. The result showed that price sensitivity has insignifican...

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Bibliographic Details
Main Authors: Anastasia Audrey Oenaryo, Liza Agustina Maureen Nelloh
Format: Article
Language:English
Published: Petra Christian University 2013-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18660

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