Fuzzy Priority Classification of the Factors Affecting the Use of Electronic Services by Banks’ Customers (Fuzzy-AHP)
This study is the result of an applied research which aim is describing a method for priority classification of factors affecting the use of electronic services by banks’ customers. As the environment is fuzzy, the hierarchical analysis process model (Fuzzy-AHP) has been proposed for the method. I...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2013-04-01
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| Series: | Faslnāmah-i Pizhūhish/Nāmah-i Iqtisādī |
| Subjects: | |
| Online Access: | http://joer.atu.ac.ir/article_914_d3a52efdb21deb30e4b90476c61e7eec.pdf |