POSSIBILITIES OF BRAND PROMOTION TROUGH LIFESTYLE MOBILE SPORTS APPLICATIONS
The objective of the article was to present the authors' conceptual model of using lifestyle sports applications. Proposed model provides classification of lifestyle sports mobile applications types used by companies for brand promotion purposes and identification of ways in which companies c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2020-09-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/mozliwosci-promocji-marki-poprzez-lifestylowe-sportowe-aplikacje-mobilne/ |