QR CODES - STUDY OF THEIR USE IN TOURISM ADVERTISING
The development of intelligent technologies, as well as the continuous increase in the number of mobile device users worldwide, have generated significant behavioural changes for individuals; companies in turn have had to accept these behavioural changes from the demand profile and adopt innovativ...
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| Format: | Article |
| Language: | English |
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Editura Univeristatii "Stefan cel Mare" din Suceava
2019-06-01
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| Series: | USV Annals of Economics and Public Administration |
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| Online Access: | http://www.annals.seap.usv.ro/index.php/annals/article/view/1134/964 |
| Summary: | The development of intelligent technologies, as well as the continuous increase in the number of mobile device
users worldwide, have generated significant behavioural changes for individuals; companies in turn have had to accept
these behavioural changes from the demand profile and adopt innovative differentiation solutions in the global
competitive environment; Consequently, tourism, as one of the most adaptable industries to new technologies, has
noticed the major changes induced in online and mobile advertising; Also, in order to create competitive advantages,
travel companies have constantly tried to provide innovative set of tools dedicated to tourists, used on the one hand for
advertising, and on the other hand, as a support for tourists in travels; in the traditional and digital daily landscape,
QR codes have already become very common images for everyone and obviously for tourists; these codes have had,
over time, various uses in tourism; so these codes can be found either as dynamic tools to attract potential consumers
from the traditional environment into the online environment or as an advertising tool for tourist destinations or as
components in various advertising mixes or in gamification solutions in tourism, etc.; starting from these issues, this
article presents a study on the use of QR codes in tourism advertising; to obtain a more complex picture, two important
segments of the tourism market were considered, namely: individual users as tourists and travel companies as users of
QR codes in advertising; we believe that the results obtained can provide useful information for both tourism and
advertising companies, but also for tourists as final beneficiaries of tourist services.
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| ISSN: | 2285-3332 2344-3847 |