INNOVATIVE PUBLIC MARKETING AS INSTRUMENT FOR CREATING THE SOCIAL VALUE
The public sectors in most states are under the pressure of innovation processes and simultaneously of developing the public and nonprofit marketing. The common characteristics of those two processes include openness and focus on valorising the internal resources of national and local communities in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Technopress
2015-09-01
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| Series: | Journal of Public Administration, Finance and Law |
| Subjects: | |
| Online Access: | http://www.jopafl.com/uploads/special-issue-2-2015/INNOVATIVE_PUBLIC_MARKETING_AS_INSTRUMENT_FOR_CREATING_THE_SOCIAL.pdf |