The Impact of Knowledge Sharing Among Users in Social Media on Consumer Purchasing: A Case Study of “Little Red Book”
[Purpose/significance] With the development of internet and information technology, more and more social media have been begun to build a new business model of “community + e-commerce”. This paper aims to explore the user knowledge sharing on their consumer behavior in...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | zho |
| Published: |
LIS Press
2018-10-01
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| Series: | Zhishi guanli luntan |
| Subjects: | |
| Online Access: | http://kmf.ac.cn/p/148/ |