A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan

In countries where the private clinics of physicians can be freely named, registering a clinic with a physician’s name is one way to make patients familiar with the physician. No previous study had investigated how clinics make use of this method of personal branding. Therefore, the curren...

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Bibliographic Details
Main Authors: Feng-Yuan Chu, Ying-Xiu Dai, Jui-Yao Liu, Tzeng-Ji Chen, Li-Fang Chou, Shinn-Jang Hwang
Format: Article
Language:English
Published: MDPI AG 2018-06-01
Series:International Journal of Environmental Research and Public Health
Subjects:
Online Access:http://www.mdpi.com/1660-4601/15/6/1134