Descriptive norms for me, injunctive norms for you: Using norms to explain the risk gap

People are more likely to rely on descriptive norms (i.e., what their peers are doing) when deciding whether to take a risk themselves than when deciding whether to recommend others to take a risk. We proposed and found that people also attend to normative information when making risk recommendation...

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Bibliographic Details
Main Authors: Xi Zou, Krishna Savani
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2019-11-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/19/190506/jdm190506.pdf