Key Factors Determining the Ethnocentric Tendencies of Consumers in Serbia
Ethnocentric behaviour of consumers is related to the attitude and intentions of consumers when deciding upon purchasing a product, i.e., it is such a kind of behaviour which implies giving priority to purchasing domestic rather than foreign products. The results of a large number of studies show th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Belgrade, Faculty of Organisational Sciences
2017-11-01
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| Series: | Management |
| Online Access: | http://management.fon.bg.ac.rs/index.php/mng/article/view/154 |