Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach

Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach

This research is focused on studying the impact of ethical marketing practices on value-adding product sustainability and customer brand relationship sustainability. It further investigates the consequent effects of value-adding product sustainability and customer brand relationship sustainability o...

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Bibliographic Details
Main Authors: Muhammad Tanveer, Abdul-Rahim Ahmad, Haider Mahmood, Ikram Ul Haq
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Sustainability
Subjects:
ethical marketing
extended marketing mix
consumer brand relationships
brand loyalty
sustainability
Online Access:https://www.mdpi.com/2071-1050/13/12/6839

Internet

https://www.mdpi.com/2071-1050/13/12/6839

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