Modeling the role of perceived green value and consumer innovativeness in green products’ consumption intention within the theory of planned behavior

Modeling the role of perceived green value and consumer innovativeness in green products’ consumption intention within the theory of planned behavior

Sustainable consumption is on the rise, however scarce literature exists to explain the consumers’ perceived green value of green home apparel in the Chinese context. This study while applying the Theory of Planned Behavior (TPB) explores consumers’ intention to consume green products guided by Per...

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Bibliographic Details
Main Authors: Eunice Kagure Muraguri, Sun Jin, Amadou Samake
Format: Article
Language:English
Published: Centre for Science and Technology, IAIN Surakarta 2020-08-01
Series:Sustinere: Journal of Environment and Sustainability
Subjects:
Perceived green value
environmental value
utilitarian value
hedonic value
consumer innovativeness
consumption intention
Online Access:https://sustinerejes.com/index.php/a/article/view/104

Internet

https://sustinerejes.com/index.php/a/article/view/104

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