Importance of the Country of Origin from the Consumers’ Perspective in the Research Context of Bosnia and Herzegovina
Purpose – The purpose of this paper is to establish the level of importance of the country of origin (COO) in the purchasing process of different categories of consumer goods in the research context of Bosnia and Herzegovina (B&H). Design/Methodology/Approach – The study is based on primary da...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2016-06-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/236649 |