How to Measure a Two-Sided Market

Applying the theories of complex network and entropy measurement to the market, the two-sided market structure is analyzed in constructing the O2O platform transaction on the entropy measurement of the nodes and links. Market structure entropy (MSE) is initially introduced to measure the consistency...

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Bibliographic Details
Main Authors: Wen Zheng, Xiaoming Yao
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Entropy
Subjects:
Online Access:https://www.mdpi.com/1099-4300/23/8/962