Examining How Public Relations Practitioners Actually Are Using Social Media

The international survey of public relations practitioners (n=574) reported about in this article appears to be the world’s first extensive examination of how social media are being implemented in public relations practice. In addition to measuring how social media are being employed in the pract...

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Bibliographic Details
Main Authors: Donald K. Wright, Michelle Drifka Hinson
Format: Article
Language:English
Published: Insitute for Public Relations 2009-06-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/Examining-How-Public.pdf