The Effect of Customer Value on Behavioral Intentions in Tourism Industry
Customer value is a recent line of research that is attracting the attention of the marketers. The objective of this study is to investigate tourists’ perceived value and its effect on future behavioral intentions of tourists to revisit. Data have been collected through questionnaires which were sup...
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| Format: | Article |
| Language: | English |
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Prasetiya Mulya Publishing
2012-04-01
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| Series: | International Research Journal of Business Studies |
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| Online Access: | http://www.irjbs.com/index.php/jurnalirjbs/article/view/751 |