Exploring the Innovation System of the Animation Industry: Case Study of a Chinese Company

In the past 10 years, the animation industry has developed rapidly due to new technology and market expansion. Leading firms such as Disney are continuously seeking strategies to expand business towards products and service innovation, whereas Pixar and DreamWorks focus mainly on technology manageme...

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Bibliographic Details
Main Authors: Lei Ma, Cen Qian, Zheng Liu, Yue Zhu
Format: Article
Language:English
Published: MDPI AG 2018-09-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/10/9/3213