THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS
The purpose of this paper is to examine the impact of a museum’s website design on visitors’ intentions. Three hypotheses were set which assume that the design of a museum website has a positive influence on the intention of visitors to return to the website, to personally visit the museum, and to r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics in Osijek
2016-06-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/237442 |