MODERN PUBLIC SERVICE ADVERTISING IN RUSSIA AND THE UNITED STATES: TOPICS AND FUNCTIONAL SPECIFICITY
On the basis of scientific publications of Russian and American researchers the author reveals content and functional features of modern public service announcements and ads in the USA and Russia, offers a definition of the public service announcement as a form of advertising communication, identifi...
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| Format: | Article |
| Language: | English |
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Volgograd State University
2017-12-01
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| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| Subjects: | |
| Online Access: | https://l.jvolsu.com/index.php/en/component/attachments/download/1691 |