ALTERNATIVE MARKETING STRATEGIES FOR LOW SEASON PERIOD AT COURTYARD BY MARRIOTT BALI SEMINYAK RESORT
This study was conducted to determine the company's strategy in raising hotel revenue during the low season. The purpose of this research is to find out the prioritized marketing strategies during the low season. The research method of this study is a combined qualitative and quantitative metho...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Bali
2019-09-01
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| Series: | Journal of Applied Sciences in Travel and Hospitality |
| Subjects: | |
| Online Access: | http://ojs.pnb.ac.id/index.php/JASTH/article/view/1424 |