Experiential Marketing as a Means to Build Customer Loyalty in Traditional Concept Restaurants in Sleman Regency, Indonesia
This study aimed to analyze the effect of experiential marketing on customer satisfaction and loyalty of traditional concept restaurants in Sleman Regency. The variables of this study included free variables or independent variables which consisted of sense experience, feel experience, think experie...
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| Format: | Article |
| Language: | English |
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International journal of multicultural and multireligious understanding
2021-06-01
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| Series: | International Journal of Multicultural and Multireligious Understanding |
| Subjects: | |
| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/2722 |