THE BSC METHOD USED IN ACHIEVING ORGANISATIONAL STRATEGIC OBJECTIVES

The main objective of this paper is the examination of the concept of Balance Scorecard method and its possibilities in achieving process of the strategic objectives of the entity. The author has developed a Strategy map for an entity that transports goods by lorry. The Strategy map it is an importa...

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Bibliographic Details
Main Authors: Marian SOCOLIUC, Stela CARAMAN, Veronica GROSU
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2015-04-01
Series:SEA: Practical Application of Science
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/SPAS_7_75.pdf