Does a Pro-Environmental Firm Attract Future Cash Flow? With an Impact of Sustainable Advertisement on Firms’ Financial Performance

This study investigates the future existence of firms that are engaged in environment-oriented activities. Recently, strategic activities for firms’ sustainable growth has been critical for the environment. We use regression analysis to examine the relationship using firms listed in the Korea Stock...

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Bibliographic Details
Main Authors: Jaehong Lee, Suyon Kim
Format: Article
Published: MDPI AG 2021-01-01
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