Examining affective and cognitive discourse at the time of IPO: Effects on underpricing and the moderating role of entrepreneurial orientation
This study presents evidence concerning the effects of affective and cognitive rhetoric on the underpricing of firms at the time of their initial public offering. It is suggested that firms that use less affective, and more cognitively oriented discourse in their IPO prospectus will experience bette...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2016-03-01
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Series: | New England Journal of Entrepreneurship |
Subjects: | |
Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-19-02-2016-B002/full/pdf?title=examining-affective-and-cognitive-discourse-at-the-time-of-ipo-effects-on-underpricing-and-the-moderating-role-of-entrepreneurial-orientation |