SEARCHING FOR AND PERCEPTION OF INFORMATION BY CONSUMERS IN THE LIGHT OF THE SUSTAINABLE CONSUMPTION IDEA — ON THE EXAMPLE OF FOOD MARKETS

SEARCHING FOR AND PERCEPTION OF INFORMATION BY CONSUMERS IN THE LIGHT OF THE SUSTAINABLE CONSUMPTION IDEA — ON THE EXAMPLE OF FOOD MARKETS

The aim of this paper is to present the sources of information about food, the cost of collecting the information and the perception of messages by consumers in the light of the sustainable food consumption idea. We used primary materials from a direct, personal survey which were later analyzed wi...

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Bibliographic Details
Main Authors: Elzbieta Gorynska-Goldmann, Michał Gazdecki
Format: Article
Language:English
Published: The Institute of Aviation 2020-06-01
Series:Marketing of Scientific and Research Organisations
Subjects:
sustainable consumption
education
information
perception
messages
Online Access:http://minib.pl/en/searching-for-and-perception-of-information-by-consumers-in-the-light-of-the-sustainable-consumption-idea-on-the-example-of-food-markets/

Internet

http://minib.pl/en/searching-for-and-perception-of-information-by-consumers-in-the-light-of-the-sustainable-consumption-idea-on-the-example-of-food-markets/

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