A Comparative Study of Green Purchase Intention between Korean and Chinese Consumers: The Moderating Role of Collectivism
This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the relationship between cultural influences and...
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| Format: | Article |
| Language: | English |
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MDPI AG
2017-10-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/9/10/1930 |