The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: a randomised controlled trial

The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: a randomised controlled trial

Abstract Background Unhealthy foods are promoted heavily, through food company sponsorship of elite sport, resulting in extensive exposure among young adults who are avid sport spectators. This study explores the effects of sponsorship of an elite sporting event by: (A) non-food brands (control), (B...

Full description

Bibliographic Details
Main Authors: Helen Dixon, Maree Scully, Melanie Wakefield, Bridget Kelly, Simone Pettigrew, Kathy Chapman, Jeff Niederdeppe
Format: Article
Language:English
Published: BMC 2018-12-01
Series:BMC Public Health
Subjects:
Sport sponsorship
Food marketing
Public health
Young adults
Nutrition
Obesity prevention
Online Access:http://link.springer.com/article/10.1186/s12889-018-6298-4

Internet

http://link.springer.com/article/10.1186/s12889-018-6298-4

Similar Items