SERVICE QUALITY DIMENSIONS IN SPECTATOR SPORT: ANANALYSIS OF THE TWENTY-TWENTYCRICKETLEAGUEMATCHES IN SOUTH AFRICA

Since their inception, twenty-twenty (T20) cricket league matches have gainedtremendous popularity and areheralded in South Africa with the potential ofincreasingthespectatorsupport base in cricket. The purpose of this studywastoenhance an understanding of service quality by...

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Bibliographic Details
Main Authors: B. A Mokoena, M. Dhurup
Format: Article
Language:English
Published: Social Sciences Research Society 2017-01-01
Series:International Journal of Social Sciences and Humanity Studies
Online Access:http://www.sobiad.org/ejournals/journal_IJSS/arhieves/IJSS_2017_2/b-mokoena.pdf