The Impact of Ethno Marketing Activities on Consumer Buying Behavior in the Balkans: The Case of Kosovo
Ethno marketing defines as marketing segmentation approach that groups consumers on the basis of ethnicity. Ethno marketing starts with recognizing the elements of culture as crucial and essential for driving contemporary marketing strategies. Ethno marketing is slowly gaining traction in marketing...
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| Format: | Article |
| Language: | English |
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Felix-Verlag
2016-01-01
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| Series: | ILIRIA International Review |
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| Online Access: | http://iliriapublications.org/index.php/iir/article/view/269 |