Communicating Lithuania’s destination branding
Increasingly, academics and practitioners are turning their attention towards destination branding as a serious topic of research and enquiry. In an attempt to differentiate themselves from competitors, tourism authorities across Europe are developing unique and highly targeted advertising campaign...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2020-06-01
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| Series: | Mokslas: Lietuvos Ateitis |
| Subjects: | |
| Online Access: | https://www.bme.vgtu.lt/index.php/MLA/article/view/12542 |