The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur
The objective of this research was to examine the impact of halal labels, prices, and brand on the purchase decision to buy Bakso Wagyu in Kota Wisata Cibubur. It used associative research, and data were collected through a field survey from the Bakso Wagyu outlet in Kota Wisata Cibubur. A set of qu...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2019-10-01
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| Series: | Journal the Winners |
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| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/5891 |