Impact of strategic scenario planning on marketing competitive strategies: An applied study in tourism service in social media
The rise of the internet in the tourism sector is no longer a surprise. Not only has it transformed the way of getting a hotel to the target audience through the network, but it has also transformed the way the organization works. It is precisely the tourism sector that has most noticed the impact o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2020-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_22_vol_9_1__2020_iraq.pdf |