Nostalgia using in advertising campaigns
English abstract :- Every person’s life has unforgettable memories, and when people are unhappy, they miss their previous lives and will evoke through special memories at a certain time. Some major companies have used this marketing approach to increase sales. Nostalgia plays a big role in society,...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2021-01-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_128126.html |